As the authors point out, blogs are not a fad. In 2005 Technorati tracked 70,000 blogs created per day, which is one per second. Blogging for Business describes how to tap into this powerful, easy media for business uses.
Blogs differ from newsletters, e-zines, web sites and message boards. They engage customers, pulling them into discussions, rather than pushing tired and gimmicky sales techniques.
Tips and advice include:
- How to monitor blogs that discuss your products and services
- How to use internal corporate blogs to effectively share knowledge
- How to write copy (especially titles of blogs) with key words for SEO (search engine optimization)
- How to plan, create, and promote a blog
- How to protect your company against legal problems
For more information on Amazon.com (or to purchase) click the link below.
Blogging for Business: Everything You Need to Know and Why You Should Care
