Jonathan and Lisa Price started out as journalists. Their book is packed with practical tips on how to write FAQs, email, marketing copy, zine articles and more. “Hot” text gets talked about, gets bookmarked, gets readers’ attentions.
A few tips from the book:
- get to know your audience. The more you know about your visitors, the better you can write for them.
- keep your paragraphs chunky
- make your paragraphs short. Let your readers skip and skim.
- use two and three levels of headings. Subheads help readers skim.
- write about only one idea or topic per paragraph
- leave a trail of breadcrumbs, so your readers won’t get lost
- link for a good reason, not just to click and read
- write questions (FAQs) in the persona of the guest (e.g., how do I order; How do I find what I’m looking for?)
One of my favorite points: remember that, for readers on the web, your words appear and disappear in moments. Readers do not linger on the page as they would in a book.
For more information on Amazon.com (or to purchase this book) click on the following link:
Hot Text: Web Writing that Works (VOICES)
