Le Mar
Beach Resort and Spa
Introduction
Located in Cancun, Le Mar is one of the greatest hotels of the world. It is a haven of calm and relaxation, and we can guarantee you that you’ll feel in paradise. The beach resort itself is relatively new, the food is excellent, what more can you ask for. The staff will do anything for you and will always strive for perfection. Le Mar will treat all of their guests as royalty and with us they will discover the true beauty of what staying at a beach resort is all about.
Objective
The purpose of the website is a process for creating, communicating and delivering valuable information to the customers as well as for making new company relationships with all of our clients. By providing the website to the public we have more possibilities that people know from us, making them want to visit us in their next vacation trip. Le Mar is here to satisfy their customer’s needs in all aspects and they are willing to do anything to always be on top of everything. Le Mar will provide all the information the customer needs from booking a room to the last minor detail as where to go eat. Le Mar will satisfy all their customers bringing them perfection in any way we can.
Target Audience
We spent a lot of time trying to balance the need to capture the imagination of our target audience by providing to you precise information, so the website is indeed something everyone of our guests going to like. There is no specific gender for this beach resort. Most of our clients age is going to differ, but we are targeting honeymooners trying to have a pleasant, romantic time. Families are also important to us, so we try to accommodate some special pricing packages for them. We are also targeting people who want/need a vacation, who need to get away from the routine and be treated as royalty. Most of the people that are going to come to this beach resort are here to enjoy themselves and not have a worry in their minds.
Delivery Platform
LeMar.com is compatible with all major browsers, including Firefox and Internet Explorer 6 and up.
Brand and Product Identity
It is very important to determine how the website will be impacted by integrating a brand or a product identity. It is essential to ensure that the company identity is represented not only in its look and feel, but also it has to be essential that when people see the brand they will be able to recognize what the company is all about. Le Mar logo is very simplistic 3 objects put together representing an abstract seashell, giving each piece some spacing. The sophisticated blue is to remind people of the ocean and in a sense feel in peace.
Mission Statement
At Le Mar Resort and Spa one of our main priorities is to treat each and every guest like royalty. To comfort our guest is our highest mission of all. We pledge to provide the luxuries services and facilities, so our guest will always enjoy a relaxed ambiance. We will apply the principles of trust, honesty, respect, commitment. We nurture and we make feel all of our guests welcome to our royal palace. Le Mar Beach Resort and Spa will elevate all your senses, and fulfill even the unexpressed wishes and needs of our guests.
Flow Chart
The flow chart shows the structure of the website and its primary navigation as well as its secondary navigation. The following descriptions will only apply to the main navigation:
Home: A warm welcome to customers. On the home page the mission statement will be stated. A brief description of the company and its primary goals.
Company: Testimonials will be shown here, letting visitors why they should stay at Le Mar Beach Resort.
Accommodations: This is basically where the rooms/suites are going to be display. All the rooms/suites are going to include pictures and descriptions, including all its main features.
Service: The services are going to contain a list of all the services of the hotel and where to go if you need further assistance.
Dining: The dining area will contain information of all different restaurants, a secondary navigation will appear to click on all different restaurants that are located near or inside the beach resort.
Activities: Pictures and content will appear on this section of the page.
Spa: All services of the spa will appear here, including pictures and what type of services the spa’s provide.
Footer Information – The footer contains three main links.
Privacy Policy: All terms and conditions, customer service and related content will be display here.
Cancellations: If possible cancellations, a quick form is going to be found that customers can fill out.
Site map: All links to every single page and a brief description will be included.
Website Design
The overall style of this website is modern yet very elegant. It is as well very clean and organize. It is consistent with its color scheme, using blues and very light browns for small details. It is innovative and I am sure our guests will be satisfy. Right away the visitor of the website should feel relaxed, fill with joy by looking at the resort. They should feel welcome and a need to come to the resort to be in paradise. They should not feel overwhelmed by all of the information provided on the website. The main important aspect for the visitor is to remember that at Le Mar Beach Resort and Spa they will feel like royalty and here dreams will come true.