Title: Call to Action Video
Introduction: Bimmerfest is an anual event that takes place in Santa Barbara, Ca. Bimmerfest is the largest BMW exclusive car show in the United States. There have been 11 events so far and every year the event improves. Since the growing popularity of the event, the creators have been forced to move the even to a larger venue to accomodate all of the cars entered in the show.
Objective: The objective of Bimmerfest is to bring together the BMW community. To make new friends and network with BMW tuning companies. With Bimmerfest being the largest event in the nation its very easy to get noticed and also make friends. The objective of this video will be to broadcast the event to the world. Also to show the viewer how close all of the enthusiasts are and how easy it is to get along with one another. This video is ment to reach to everyone, from the hard core race driver to the one who is there just to be with friends. The video will show both sides of the story with car chase cam style clips and also clips from the hotel parties the night of and before the event.
Delivery Platform: This will be an HD video that will be uploaded to Youtube.com and vimeo.com. We chose HD to give the viewer the full experience of the event and to let them know we are very serious and spare no expense.
Audience: The target audience for this video will be BMW enthusiasts from ages 16 to 80 years of age.
Post-Effects: There will be no major special effects for this video. Just color-correction and custom titles.
